Elms Cambridge MINI have partnered up with former MINI Challenge champion, MINI UK Brand Ambassador and one of Britain's most promising racing drivers - Charlie Butler-Henderson. Charlie won the CHALLENGE championship in 2016 and will be hoping to gain his second championship this year in 2017.
Charlie will feature the logos of Elms Cambridge MINI on his race suit and car through 2017 and will also help out the centre with their promotion of the new MINI Countryman, including their launch event on Saturday 11th February at the centre. Charlie will be there with his MINI F56 JCW CHALLENGE racing car. As part of the partnership, Elms Cambridge MINI staff get the opportunity to visit select MINI CHALLENGE races as VIP guests.
Speaking about the partnership, Charlie said “It’s great to have this partnership with a mainstream dealership like Elms MINI Cambridge, and I’m really excited to have them on-board for this season. I’ve been talking with Daniel Lynas and Stephanie Campin from Elms for a few months now and I see this as a really exciting partnership that has the potential to be a long-term arrangement.
The launch of the new MINI Countryman will be a great thing to be involved with. It will allow customers and MINI fans the chance to do a meet and greet with me and get up close and personal with the awesome F56 JCW CHALLENGE race car, as well as the new road-going Countryman, which looks a superb piece of kit.”